Dave Mearsheimer
BRANDING
Potential 98% adherence to WCAG 2.1 guidelines
This fact highlights a strong commitment to ADA compliance, ensuring the app is accessible to a wide range of users, including those with visual, motor, or cognitive impairments.
32% decrease in cognitive load
This stat demonstrates a significant improvement in usability, showing that a simplified workflow and decluttered interface made the app easier to use and understand.
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38% improvement in task completion rates for users with assistive technologies
This result underscores the success of the design's focus on inclusivity, proving that specific UI and UX choices can dramatically enhance the experience for diverse audiences.
Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.
Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.
Submark
Font chosen to be bold and legible at all levels as well as.... American!
Built on a grid system
SUBMARK DESIGN
2021
VitaSync App (Under Construction)
Concept
Project Type
UI Designer | UX Researcher | UI Developer
Role
UI/UX Designer | Web Developer
Tools
Figma | Adobe Illustrator
Contribution
UI Designer | UX Researcher | UI Developer