BRANDING

+47% increase in average session duration

Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.

Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.

Submark

Font chosen to be bold and legible at all levels as well as.... American!

Built on a grid system

Project Type

Developer | Design| UX Researcher | UI Designer | Stakeholder

Role

Web Developer | UI/UX Designer | Visual Designer | Graphic Designer

Tools

Squarespace | Adobe Creative Suite | Figma

Contribution

Developer | Design| UX Researcher | UI Designer | Stakeholder