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Dave Mearsheimer

01.

As both designer and developer, I helped reposition Blue57’s brand identity to align with its expanding analytics offerings. Through user research, we identified the need for cleaner data visualization and streamlined navigation. The resulting redesign increased visitor engagement and improved session duration.

03.

Building upon the foundation of the redesign, an emphasis was placed on ensuring both accessibility and brand cohesion across all digital touchpoints. Every color choice, typographic decision, and interactive element was measured against WCAG 2.1 AA compliance standards while maintaining visual consistency with the company’s established design language. This focus on accessibility not only enhanced usability for all audiences but also strengthened the brand’s credibility as a user-focused organization. The end result was a unified digital experience that balanced clarity, aesthetics, and performance.

+47% increase in average session duration

Completed 4 logo iterations and 2 design systems

32% higher engagement with form fills

2019

Blue57 Rebrand

Blue57

Project Type

Developer | Design| UX Researcher | UI Designer | Stakeholder

Role

Web Developer | UI/UX Designer  | Visual Designer | Graphic Designer

Tools

Squarespace | Adobe Creative Suite | Figma 

Contribution

Developer | Design| UX Researcher | UI Designer | Stakeholder

02.

To validate the effectiveness of the redesigned interface, multiple rounds of usability testing were conducted with a diverse set of internal stakeholders and real-world users. Each session provided actionable insights that guided iterative refinements, particularly in information hierarchy and navigation flow. These refinements contributed to a noticeable reduction in user hesitation when interacting with key sections. By incorporating direct user feedback into each iteration, the design evolved to feel both intuitive and purpose-driven, reinforcing the importance of a data-informed, human-centered design process.

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