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Dave Mearsheimer

BRANDING

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First Project at Mitutoyo

WCAG Compliant

Custom Color/Background

122% Faster Design Time

4 Customization Options

15% Faster Load Times

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Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.

Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.

Submark

Font chosen to be bold and legible at all levels as well as.... American!

Built on a grid system

SUBMARK DESIGN

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2023

Mitutoyo Cards

Concept

Project Type

UI/UX Designer | UX Research | Developer

Role

UI/UX Designer | Web Developer

Tools

Adobe XD | Figma | Adobe Illustrator | Adobe Indesign

Contribution

UI/UX Designer | UX Research | Developer

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