Dave Mearsheimer
BRANDING
Growth in Product Brochure Downloads
+78%
This represents a significant increase in user interest, as measured by a surge in downloads of the product brochure.
Increase in CTA Triggers over 24hrs
+21% This demonstrates an increase in user interaction with key calls-to-action within a single day, highlighting the immediate effectiveness of the design changes.
Drop in Bounce Rate
-23%
This indicates that users are finding the page more engaging and relevant, leading to a substantial decrease in the percentage of visitors who leave the site after viewing only one page.
Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.
Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.
Submark
Font chosen to be bold and legible at all levels as well as.... American!
Built on a grid system
SUBMARK DESIGN
2024/2025
SJ-220 Landing Page
Mitutoyo (Current)
Project Type
Designer | Developer | QA
Role
UI/UX Designer | Web Developer
Tools
Hubspot | Figma | Adobe Illustrator
Contribution
Designer | Developer | QA