top of page

Dave Mearsheimer

BRANDING

16273452719270.webp
bckgrnd-01.webp

5 Total Redesigns

1 Core Philosophical Inspiration (Camila Vergara)

~200% Faster Design Time (Each Redesign)

Countless Hours of Collaborative Insight Gathering

100% Complete Approval (When Compared to US Government Websites)

3 Key Website Features Implemented

APL_logo_analysis-01.png

Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.

Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.

Submark

Font chosen to be bold and legible at all levels as well as.... American!

Built on a grid system

SUBMARK DESIGN

APL_logo_analysis-03.png
APL_logo_analysis-04.png
APL_logo_analysis-05.png
2021

The Vergara App. (Under Construction)

Michigan State University Work

Project Type

UX Researcher | Product Designer | UI Designer

Role

UI/UX Designer | Web Developer

Tools

Figma | Adobe Illustrator

Contribution

UX Researcher | Product Designer | UI Designer

bottom of page