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Mitutoyo Landing Page Concept
Objective: To design a landing page that highlights Mitutoyo's Measurement CMM and its features, and encourages users to request a quote or schedule a demo.
01
Understand:
Brand + User
Pain Points
02
Research:
Find the answers.
03
Analyze:
Collect Notes.
Begin Theory Crafting.
04
Design:
Prototype
Wireframe
Develop
Launch
Mitutoyo Card Wireframe
Objective: To design alternative blocks for the WordPress template to address repetition and the lack of user interaction within the website.
Pain Points.
The example shown is well-designed, however, displayed many times throughout the website and it's landing pages causing severe repetition between the user and the content they see. On top of this, the user is forced to consume the copy of each card without choosing their own journey.
01
Each Card must maintain:
Hierarchy + Site Theme
02
Each Card must be customizable:
Imagery + Text
03
User Interactability:
Animation + CTA
04
Admin should be able to customize count of cards
Solution:
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QA Analysis
After conducting A/B Tests with end-users, the results indicated a substantial difference to justify changes made regarding tile card options.
Note: Those editing the card on the back-end also showed a 100% increase in ease-of-use :)
• A/B tests indicated about 4.2k users had increased signs in EITHER interaction with the cards or average session time.
• Heatmap tests performed during A/B indicated of that average increase in session time, there was a direct correlation with interaction.
Healthcare Patient Portal Free Concept
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