BRANDING

76% of Users

Opted for high contrast and simplicity, informing the final design aesthetic

The time it took to create the final branding and brand kit.

Secured within the first week of the new brand launch.

Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.

Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.

Submark

Font chosen to be bold and legible at all levels as well as.... American!

Built on a grid system

Project Type

Designer | Developer | QA | Stakeholder

Role

Visual Designer | Motion Designer | Graphic Designer

Tools

Adobe Illustrator | Adobe XD | Figma | Adobe Photoshop

Contribution

Designer | Developer | QA | Stakeholder