BRANDING

Achieved a 1.5-second time-to-insight

This is the average time required for a user to locate and read the current price and 24h gain/loss. (40% faster than benchmark competitors)

Faster average time-to-insight for core price and status metrics, compared to existing market benchmarks.

Regarding Visual aesthetics using a Likert Scale

Sub Text chosen to be subtle and appeal to sponsors for exclusivity at a higher standard.

Shield/Crest chosen for both physical branding and to amplify the feeling of tradition.

Submark

Font chosen to be bold and legible at all levels as well as.... American!

Built on a grid system

Project Type

FinTech UI/UX Design | Data Visualization Strategy | Specialized Trading Platform Interface (SIP/STP)

Role

Lead UX Designer, UI Designer, Data Visualization Specialist

Tools

Figma | Miro | Iconify | Various Exts

Contribution

FinTech UI/UX Design | Data Visualization Strategy | Specialized Trading Platform Interface (SIP/STP)