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Dave Mearsheimer
UX Research
In my current role, I leverage a comprehensive suite of UX research methodologies to ensure our product development is deeply rooted in user understanding. My work frequently involves referencing detailed User Personas to capture the diverse needs, behaviors, and motivations of our target audience. I also utilize Empathy Maps to gain profound insights into user feelings, thoughts, and pain points, fostering a more human-centered design approach. To visualize and optimize the user journey, I develop intricate Product Experience Maps, identifying key touchpoints and opportunities for improvement. Furthermore, I employ Brace Charts to systematically organize and analyze complex information, ensuring all research findings are clearly articulated and actionable for the design team.




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